pitch Tag

Research

The reality of pitching for new business is that any pitch that is all performance and no preparation will uniformly fail. To conduct a successful business pitch, meticulous and strategic research is just as, if not more, important than the content of the presentation itself and the way that it is delivered.

Boss (Business man) holding ball in his back

In my last post, I discussed why it is occasionally beneficial to turn down opportunities to pitch for new clients.

If you recall, I looked at the need for growing agencies to become more selective over which contracts they bid for, so that they can properly prioritise time resources to those deals that are likely to reap the greatest rewards.

If you need to catch up on just how to make that decision, go ahead and read Should you say ‘no’ next time you are invited to pitch?