PR Tag

Diversity

A recent survey by The Public Relations Society of America shows that less than 10 per
cent of those working in the North American public relations consultancy business are black or
Hispanic despite the fact that those two groups make up 30 per cent of the US population, with
that figure destined to reach 50 per cent at some point in the future.

The lack of diversity in the US PR industry is mirrored in many other leading markets such
as the UK, and was one of the topics discussed in a panel I chaired recently at The Independent
Agencies Day as part of the 2014 Global PR Summit on the topic of Managing and Retaining
Talent.

How can we be truly effective and represent our clients’ interests, never mind society’s, if
this situation continues?

ROI or Return on investment

I listened to an interesting discussion by senior communications directors at this year’s European
Circle of Communicators held in Rome – www.communicators-circle.eu

In advance of the event participants had taken part in extensive research about trends in
communications, discussed whether PR was ‘dead’ and debated how effective we are as an industry
at supporting the needs of our organisations and clients.

MaxBorges logo

Today I am delighted to confirm that top US tech PR firm, Max Borges Agency has retained my services to explore and advise on potential strategic opportunities and business development.

The engagement follows the announcement of the company’s new office in San Francisco which has enlarged the firm’s national footprint. The office opening follows a strong growth in annual billing, with Max Borges Agency one of the America’s fastest-growing independent public relations that’s been named on the prestigious Inc. 5000 List for five consecutive years.