What I Think

Ideas, Insights & Chat
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Michael Murphy and Patrick de Bellefroid join Interel Board   We're an independent business and value enormously the contribution that our independent Board members bring to our strategic planning and governance. We are very much looking forward to working with our two new members - meet them below.   We are delighted to welcome two high-profile new members to our Board. Michael Murphy, formerly Global CEO of Grayling, brings industry expertise and will leverage his global communications experience to drive...

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Coverdale Barclay Appoints Michael Murphy as non- executive Chairman   Michael has had a long career in public relations. This has included developing his own public relations businesses in the UK and working for major publicly-owned groups including positions with Weber Shandwick – based in Hong Kong and then London – and latterly at Grayling where he was global CEO. Anna Coverdale, Director of Coverdale Barclay , said, “We are delighted that Michael is joining the Agency, bringing...

Research

The reality of pitching for new business is that any pitch that is all performance and no preparation will uniformly fail. To conduct a successful business pitch, meticulous and strategic research is just as, if not more, important than the content of the presentation itself and the way that it is delivered.

Boss (Business man) holding ball in his back

In my last post, I discussed why it is occasionally beneficial to turn down opportunities to pitch for new clients.

If you recall, I looked at the need for growing agencies to become more selective over which contracts they bid for, so that they can properly prioritise time resources to those deals that are likely to reap the greatest rewards.

If you need to catch up on just how to make that decision, go ahead and read Should you say ‘no’ next time you are invited to pitch?