What I Think

Ideas, Insights & Chat
The Risky But Rewarding Challenge of Letting Employees Fail

In Business, failure is not an option!

Unless of course you want to lead an innovative team who push the boundaries of what is
possible and continually look for ways to increase the efficiency of your company or grow your

If you want a team focused on continual change and growth, you need to allow them to fail. In
our role as business leaders we need to provide the foundational elements teams needs to let
them fail thoughtfully, not recklessly.


A recent survey by The Public Relations Society of America shows that less than 10 per
cent of those working in the North American public relations consultancy business are black or
Hispanic despite the fact that those two groups make up 30 per cent of the US population, with
that figure destined to reach 50 per cent at some point in the future.

The lack of diversity in the US PR industry is mirrored in many other leading markets such
as the UK, and was one of the topics discussed in a panel I chaired recently at The Independent
Agencies Day as part of the 2014 Global PR Summit on the topic of Managing and Retaining

How can we be truly effective and represent our clients’ interests, never mind society’s, if
this situation continues?

ROI or Return on investment

I listened to an interesting discussion by senior communications directors at this year’s European
Circle of Communicators held in Rome – www.communicators-circle.eu

In advance of the event participants had taken part in extensive research about trends in
communications, discussed whether PR was ‘dead’ and debated how effective we are as an industry
at supporting the needs of our organisations and clients.

What next

It is no secret that social media has turned the role of the communicator on its head. Just as the iPod did with consumers, or cloud computing has done in business technology, the emergence of Twitter, LinkedIn and other social media platforms have had a disruptive influence on the communications world.

But while a lot has been made of the role that social media plays in the communicator’s daily routine – and rightly so- there are other factors at play that will have a significant influence on how communications professionals will operate in the future.